Services:
Website UX/UI
Website UX/UI
Client:
7awi Media Group
7awi Media Group
Year:
2022
2022
The Challenge
Yummy, as a leading Arabic food platform, had an extensive library of recipes, videos, and lifestyle content. However, the user experience was fragmented, navigation was unclear, and engagement metrics were plateauing. The challenge was to modernize the interface, streamline content discovery, and increase user retention without losing the platform’s friendly, approachable brand identity.
Strategic Approach
We adopted a user-centered design strategy that balanced aesthetics with functionality:
Conducted UX research to understand user behaviors, pain points, and content preferences.
Restructured navigation and categories to allow seamless browsing by ingredients, meals, occasions, and videos.
Introduced a visually appealing recipe presentation with clear steps, interactive elements, and engaging imagery.
Optimized for both mobile and desktop, ensuring the experience was fast, intuitive, and accessible.
Incorporated personalized content cues and featured seasonal or trending recipes to drive repeat visits.
Product Impact
Improved user engagement through a simplified navigation and content hierarchy.
Increased recipe discovery and video interaction, boosting time on site and return visits.
Strengthened brand identity as a trusted, modern culinary hub in the Arabic-speaking market.
Delivered a scalable design system that allowed easy addition of new content categories and campaigns.
The Challenge
Yummy, as a leading Arabic food platform, had an extensive library of recipes, videos, and lifestyle content. However, the user experience was fragmented, navigation was unclear, and engagement metrics were plateauing. The challenge was to modernize the interface, streamline content discovery, and increase user retention without losing the platform’s friendly, approachable brand identity.
Strategic Approach
We adopted a user-centered design strategy that balanced aesthetics with functionality:
Conducted UX research to understand user behaviors, pain points, and content preferences.
Restructured navigation and categories to allow seamless browsing by ingredients, meals, occasions, and videos.
Introduced a visually appealing recipe presentation with clear steps, interactive elements, and engaging imagery.
Optimized for both mobile and desktop, ensuring the experience was fast, intuitive, and accessible.
Incorporated personalized content cues and featured seasonal or trending recipes to drive repeat visits.
Product Impact
Improved user engagement through a simplified navigation and content hierarchy.
Increased recipe discovery and video interaction, boosting time on site and return visits.
Strengthened brand identity as a trusted, modern culinary hub in the Arabic-speaking market.
Delivered a scalable design system that allowed easy addition of new content categories and campaigns.
