Services:
Website & App UX/UI
Website & App UX/UI
Client:
ADMIC
ADMIC
Year:
2018
2018
The Challenge
The National News required a comprehensive digital evolution to secure its position as a leading global news authority. As the publication prepared for a new era of digital-first journalism, the objective was to modernize a legacy infrastructure to support high-velocity publishing while maintaining editorial prestige and high performance across all touchpoints.
Strategic Approach
Directed the transition to a mobile-first architecture to align with modern news consumption habits.
Developed a centralized Design System to unify the brand experience across Web, iOS, and Android.
Optimized typography and layouts for deep-focus reading, ensuring clarity and readability across devices.
Balanced monetization strategies with minimal user friction to protect engagement.
Engineered a scalable, flexible framework to accommodate high-volume content and future growth.
Product Impact
Delivered a high-performance, cross-platform news ecosystem bridging legacy journalism and modern digital consumption.
Enhanced content discoverability and user retention through intelligent recommendations and streamlined navigation.
Improved core web vitals, resulting in faster load times and smoother interactions.
Reinforced global brand authority by providing a cohesive and modern digital experience in 2018.
The Challenge
The National News required a comprehensive digital evolution to secure its position as a leading global news authority. As the publication prepared for a new era of digital-first journalism, the objective was to modernize a legacy infrastructure to support high-velocity publishing while maintaining editorial prestige and high performance across all touchpoints.
Strategic Approach
Directed the transition to a mobile-first architecture to align with modern news consumption habits.
Developed a centralized Design System to unify the brand experience across Web, iOS, and Android.
Optimized typography and layouts for deep-focus reading, ensuring clarity and readability across devices.
Balanced monetization strategies with minimal user friction to protect engagement.
Engineered a scalable, flexible framework to accommodate high-volume content and future growth.
Product Impact
Delivered a high-performance, cross-platform news ecosystem bridging legacy journalism and modern digital consumption.
Enhanced content discoverability and user retention through intelligent recommendations and streamlined navigation.
Improved core web vitals, resulting in faster load times and smoother interactions.
Reinforced global brand authority by providing a cohesive and modern digital experience in 2018.
