Layalina is a leading Arabic lifestyle platform, offering curated content across fashion, beauty, wellness, entertainment, and culture. It aims to inspire and inform Arabic-speaking audiences with high-quality, engaging editorial content that blends practicality with aspirational lifestyle trends.
Services:
Website UX/UI
Website UX/UI
Client:
7awi Media Group
7awi Media Group
Year:
2022
2022
The Challenge
Layalina, a premier Arabic lifestyle platform, featured a wide range of content across fashion, beauty, wellness, entertainment, and culture. Despite its rich editorial library, the site faced usability issues: cluttered navigation, inconsistent visual hierarchy, and low engagement on key sections. The goal was to modernize the experience, unify the brand identity, and create a scalable design system that could handle high-volume, diverse content.
Strategic Approach
The redesign was guided by a strategic, user-centered process:
Conducted audience and behavior research to understand how readers consume lifestyle content and identify friction points.
Simplified navigation and reorganized categories to make content discovery effortless across desktop and mobile.
Implemented a clean, modern visual language emphasizing readability, hierarchy, and immersive imagery.
Designed modular content blocks and dynamic layouts to allow editors flexibility while maintaining design consistency.
Integrated engagement cues like trending sections, recommended articles, and interactive elements to keep readers exploring.
Product Impact
Enhanced user experience with intuitive navigation and improved content discoverability.
Increased average session duration and article interaction through clearer content hierarchy and visual storytelling.
Reinforced Layalina’s position as a leading Arabic lifestyle brand with a cohesive, modern identity.
Delivered a scalable and flexible design framework to support ongoing growth, seasonal campaigns, and new content initiatives.
The Challenge
Layalina, a premier Arabic lifestyle platform, featured a wide range of content across fashion, beauty, wellness, entertainment, and culture. Despite its rich editorial library, the site faced usability issues: cluttered navigation, inconsistent visual hierarchy, and low engagement on key sections. The goal was to modernize the experience, unify the brand identity, and create a scalable design system that could handle high-volume, diverse content.
Strategic Approach
The redesign was guided by a strategic, user-centered process:
Conducted audience and behavior research to understand how readers consume lifestyle content and identify friction points.
Simplified navigation and reorganized categories to make content discovery effortless across desktop and mobile.
Implemented a clean, modern visual language emphasizing readability, hierarchy, and immersive imagery.
Designed modular content blocks and dynamic layouts to allow editors flexibility while maintaining design consistency.
Integrated engagement cues like trending sections, recommended articles, and interactive elements to keep readers exploring.
Product Impact
Enhanced user experience with intuitive navigation and improved content discoverability.
Increased average session duration and article interaction through clearer content hierarchy and visual storytelling.
Reinforced Layalina’s position as a leading Arabic lifestyle brand with a cohesive, modern identity.
Delivered a scalable and flexible design framework to support ongoing growth, seasonal campaigns, and new content initiatives.
