Layalina
Arabic Lifestyle & Entertainment Platform
Layalina is 7awi Media Group’s flagship Arabic lifestyle and entertainment platform, covering celebrity, fashion, beauty, lifestyle, culture, and trending stories for audiences across the region.
As an established content brand with a large and constantly evolving editorial library, the redesign focused on making discovery easier, strengthening visual hierarchy, and creating a more flexible digital experience across desktop and mobile.
My work focused on the UX and product design direction, including information architecture, content hierarchy, responsive experience, editorial modules, and a scalable design system capable of supporting Layalina’s high-volume publishing environment.
Scope:
UX Strategy · Product Design · Design System
UX Strategy · Product Design · Design System
Client:
7awi Media Group
7awi Media Group
Year:
2022
2022
The Challenge
Layalina publishes a broad mix of fast-moving entertainment stories, celebrity news, fashion, beauty, lifestyle features, galleries, and seasonal content.
The scale and variety of this content created competing priorities within the experience. Readers needed to quickly identify what was new and relevant while still being able to explore deeper lifestyle topics. At the same time, editorial teams needed enough flexibility to respond to breaking stories, trends, campaigns, and changing content priorities without creating an inconsistent experience.
The challenge was to modernize an established media brand while creating a clearer content hierarchy, stronger discovery paths, and a scalable system capable of handling a high-volume and highly visual publishing environment.
Strategic Approach
The redesign focused on creating a flexible editorial system that could respond to constantly changing content priorities without sacrificing consistency or usability.
• Restructured content discovery: Simplified navigation and category relationships to help readers move more easily between celebrity, fashion, beauty, lifestyle, entertainment, and trending content.
• Strengthened editorial hierarchy: Created clearer visual relationships between lead stories, supporting content, trending topics, and deeper editorial features so readers could understand what mattered at a glance.
• Designed a modular publishing system: Developed reusable content blocks and flexible layouts that allowed editors to change story prominence and page composition while maintaining a consistent experience.
• Balanced visual storytelling with readability: Used imagery as a strong part of the experience while establishing typography, spacing, and content patterns that kept dense pages easy to scan and consume.
• Prioritized responsive behavior: Designed the system to adapt across mobile and desktop while preserving story hierarchy, discovery, and editorial intent.
• Extended discovery beyond individual stories: Introduced consistent patterns for related content, trending stories, recommendations, and additional exploration to create stronger connections across Layalina’s content ecosystem.
Product Impact
The redesign established a more coherent digital experience for Layalina while preserving the visual character and editorial flexibility of the brand.
A clearer information architecture and content hierarchy created stronger pathways through Layalina’s broad mix of entertainment and lifestyle content, while modular components gave editorial teams greater flexibility to respond to changing stories, trends, and seasonal priorities.
The resulting design system provided a scalable foundation for high-volume publishing across desktop and mobile, allowing the platform to evolve without requiring new layouts or interaction patterns for every content initiative.
The Challenge
Layalina publishes a broad mix of fast-moving entertainment stories, celebrity news, fashion, beauty, lifestyle features, galleries, and seasonal content.
The scale and variety of this content created competing priorities within the experience. Readers needed to quickly identify what was new and relevant while still being able to explore deeper lifestyle topics. At the same time, editorial teams needed enough flexibility to respond to breaking stories, trends, campaigns, and changing content priorities without creating an inconsistent experience.
The challenge was to modernize an established media brand while creating a clearer content hierarchy, stronger discovery paths, and a scalable system capable of handling a high-volume and highly visual publishing environment.
Strategic Approach
The redesign focused on creating a flexible editorial system that could respond to constantly changing content priorities without sacrificing consistency or usability.
• Restructured content discovery: Simplified navigation and category relationships to help readers move more easily between celebrity, fashion, beauty, lifestyle, entertainment, and trending content.
• Strengthened editorial hierarchy: Created clearer visual relationships between lead stories, supporting content, trending topics, and deeper editorial features so readers could understand what mattered at a glance.
• Designed a modular publishing system: Developed reusable content blocks and flexible layouts that allowed editors to change story prominence and page composition while maintaining a consistent experience.
• Balanced visual storytelling with readability: Used imagery as a strong part of the experience while establishing typography, spacing, and content patterns that kept dense pages easy to scan and consume.
• Prioritized responsive behavior: Designed the system to adapt across mobile and desktop while preserving story hierarchy, discovery, and editorial intent.
• Extended discovery beyond individual stories: Introduced consistent patterns for related content, trending stories, recommendations, and additional exploration to create stronger connections across Layalina’s content ecosystem.
Product Impact
The redesign established a more coherent digital experience for Layalina while preserving the visual character and editorial flexibility of the brand.
A clearer information architecture and content hierarchy created stronger pathways through Layalina’s broad mix of entertainment and lifestyle content, while modular components gave editorial teams greater flexibility to respond to changing stories, trends, and seasonal priorities.
The resulting design system provided a scalable foundation for high-volume publishing across desktop and mobile, allowing the platform to evolve without requiring new layouts or interaction patterns for every content initiative.
