7awi Media Group
Brand Strategy & Identity System
7awi Media Group is a regional digital media company operating a growing portfolio of content brands across lifestyle, entertainment, automotive, food, technology, and other audience interests.
As the group expanded, its corporate identity needed to represent a diverse digital ecosystem while establishing a clear and recognizable personality of its own.
I led the brand strategy and creative direction for the new identity, developing a visual system and central brand idea that could work consistently across corporate communication, digital platforms, social media, video, presentations, and future brand initiatives.
Scope:
Brand Strategy · Creative Direction · Identity System
Brand Strategy · Creative Direction · Identity System
Client:
7awi Media Group
7awi Media Group
Year:
2023
2023
The Challenge
7awi had grown beyond a single digital property into a group of brands serving very different audiences and content categories.
The corporate identity needed to bring that broader organization together without forcing its individual consumer brands into the same visual language. It also needed to communicate what 7awi represented as a company: creativity, digital content expertise, and the ability to build stories and experiences for audiences across the Arab world.
The challenge was to create a distinctive parent-brand identity that could remain recognizable across very different applications while being flexible enough to support the group as its portfolio, products, and communication needs continued to evolve.
Strategic Approach
The identity was built around a simple creative idea that could connect the company name, its role in Arabic digital content, and the personality of the organization.
• Created a central brand idea: Developed the concept “The Wizards of Arabic Content,” positioning creativity and storytelling expertise at the heart of the 7awi identity.
• Turned the idea into a recognizable brand device: Integrated a wand motif into the 7awi wordmark, giving the identity a distinctive visual element that could extend beyond the logo itself.
• Designed the parent brand to complement the portfolio: Created a corporate visual language strong enough to represent 7awi while allowing its individual media brands to maintain their own personalities and audience identities.
• Built a scalable identity system: Established typography, color, graphic elements, iconography, and layout principles that could work consistently across digital, social, video, presentation, and print applications.
• Designed for continued growth: Created flexible brand patterns and guidelines that could accommodate new campaigns, initiatives, business products, and communication needs without requiring the identity to be reinvented each time.
Product Impact
The project established a unified corporate identity for 7awi Media Group, giving the organization a consistent visual language across its different communication channels and business touchpoints.
The “Wizards of Arabic Content” concept provided the brand with a distinctive creative narrative, while the supporting visual system created enough flexibility to work across different formats, campaigns, and corporate applications.
The resulting identity also provided a scalable foundation for the group’s continued growth, allowing new initiatives and communication needs to remain recognizably connected to the 7awi brand without limiting the individuality of its consumer-facing media properties.
The Challenge
7awi had grown beyond a single digital property into a group of brands serving very different audiences and content categories.
The corporate identity needed to bring that broader organization together without forcing its individual consumer brands into the same visual language. It also needed to communicate what 7awi represented as a company: creativity, digital content expertise, and the ability to build stories and experiences for audiences across the Arab world.
The challenge was to create a distinctive parent-brand identity that could remain recognizable across very different applications while being flexible enough to support the group as its portfolio, products, and communication needs continued to evolve.
Strategic Approach
The identity was built around a simple creative idea that could connect the company name, its role in Arabic digital content, and the personality of the organization.
• Created a central brand idea: Developed the concept “The Wizards of Arabic Content,” positioning creativity and storytelling expertise at the heart of the 7awi identity.
• Turned the idea into a recognizable brand device: Integrated a wand motif into the 7awi wordmark, giving the identity a distinctive visual element that could extend beyond the logo itself.
• Designed the parent brand to complement the portfolio: Created a corporate visual language strong enough to represent 7awi while allowing its individual media brands to maintain their own personalities and audience identities.
• Built a scalable identity system: Established typography, color, graphic elements, iconography, and layout principles that could work consistently across digital, social, video, presentation, and print applications.
• Designed for continued growth: Created flexible brand patterns and guidelines that could accommodate new campaigns, initiatives, business products, and communication needs without requiring the identity to be reinvented each time.
Product Impact
The project established a unified corporate identity for 7awi Media Group, giving the organization a consistent visual language across its different communication channels and business touchpoints.
The “Wizards of Arabic Content” concept provided the brand with a distinctive creative narrative, while the supporting visual system created enough flexibility to work across different formats, campaigns, and corporate applications.
The resulting identity also provided a scalable foundation for the group’s continued growth, allowing new initiatives and communication needs to remain recognizably connected to the 7awi brand without limiting the individuality of its consumer-facing media properties.
