7awi Media Group is a leading Arabic digital media network focused on creating high-quality, engaging content across multiple verticals. Its mission is to inform, entertain, and inspire Arabic-speaking audiences by delivering specialized content tailored to diverse interests, from lifestyle and beauty to technology, automotive, gaming, and health.
Services:
Design Branding & Identity
Design Branding & Identity
Client:
7awi Media Group
7awi Media Group
Year:
2023
2023
The Challenge
7awi Media Group, a leading digital media network spanning lifestyle, entertainment, automotive, health, and gaming, needed a cohesive brand identity to unify its multiple verticals while reflecting its innovative and regionally relevant vision. The challenge was to create a system flexible enough to accommodate diverse content platforms yet strong enough to establish a recognizable, iconic presence.
Strategic Approach
Conducted a brand audit and market analysis to identify perception gaps, competitive positioning, and audience expectations.
Crafted a modern, unified visual identity, including logo, color palette, typography, and iconography, that could scale across multiple verticals.
Introduced a creative brand metaphor: the “i” in 7awi was transformed into a wizard stick, symbolizing the brand as “The Wizards of Arabic Content,” emphasizing expertise, creativity, and storytelling mastery.
Developed a modular identity framework capable of adapting to sub-brands, campaigns, and microsites while maintaining cohesion at the group level.
Created branding guidelines for digital, social, video, and print assets to ensure consistent application and flexibility.
Product Impact
Delivered a visually distinctive, memorable brand identity that strengthened 7awi’s position as a leading digital content network in the MENA region.
Unified multiple content verticals under a cohesive and scalable system, increasing recognition and cross-platform engagement.
Enabled creative flexibility, allowing campaigns, new products, and seasonal content to integrate seamlessly without diluting brand essence.
Reinforced 7awi’s storytelling and expertise narrative, using the wizard stick motif as a symbol of authority and innovation in Arabic content.
The Challenge
7awi Media Group, a leading digital media network spanning lifestyle, entertainment, automotive, health, and gaming, needed a cohesive brand identity to unify its multiple verticals while reflecting its innovative and regionally relevant vision. The challenge was to create a system flexible enough to accommodate diverse content platforms yet strong enough to establish a recognizable, iconic presence.
Strategic Approach
Conducted a brand audit and market analysis to identify perception gaps, competitive positioning, and audience expectations.
Crafted a modern, unified visual identity, including logo, color palette, typography, and iconography, that could scale across multiple verticals.
Introduced a creative brand metaphor: the “i” in 7awi was transformed into a wizard stick, symbolizing the brand as “The Wizards of Arabic Content,” emphasizing expertise, creativity, and storytelling mastery.
Developed a modular identity framework capable of adapting to sub-brands, campaigns, and microsites while maintaining cohesion at the group level.
Created branding guidelines for digital, social, video, and print assets to ensure consistent application and flexibility.
Product Impact
Delivered a visually distinctive, memorable brand identity that strengthened 7awi’s position as a leading digital content network in the MENA region.
Unified multiple content verticals under a cohesive and scalable system, increasing recognition and cross-platform engagement.
Enabled creative flexibility, allowing campaigns, new products, and seasonal content to integrate seamlessly without diluting brand essence.
Reinforced 7awi’s storytelling and expertise narrative, using the wizard stick motif as a symbol of authority and innovation in Arabic content.
