Casper is a SaaS-based Content Management System designed to create, manage, optimize, and distribute content across all digital channels from a single platform. Built to serve large-scale media organizations, Casper powers multi-brand, multi-language, and multi-site ecosystems while maintaining speed, consistency, and editorial control. Casper enables teams to publish content seamlessly across websites, blogs, mobile apps, social media, AMP, and syndication feeds, while providing deep insights into content performance, SEO, monetization, and audience engagement.
Services:
UX/UI
UX/UI
Client:
7awi Media Group
7awi Media Group
Year:
2021
2021
The Challenge
Casper was built to support a large, multi-brand media ecosystem with high publishing velocity, complex workflows, and diverse user roles. Editors, writers, SEO specialists, social teams, and product managers all interacted with the platform daily. The challenge was to design a unified, intuitive UX that could handle this complexity without overwhelming users, while significantly reducing content creation time and minimizing errors across multi-site and multi-language publishing.
Strategic Approach
Designed the CMS with a user-as-customer mindset, treating internal editorial teams as primary users.
Simplified complex workflows into clear, progressive steps, reducing cognitive load for editors and content managers.
Created a modular UI system that adapts to different content types while maintaining consistency across the platform.
Optimized the authoring experience with one-click actions, inline validations, spell checking, and smart recommendations.
Designed UX patterns that support high-velocity publishing, including bulk actions, automation, and quick publishing flows.
Integrated AI, SEO, social, and monetization tools directly into the content workflow to eliminate context switching.
Ensured the interface was responsive, fast, and accessible, enabling seamless use across devices.
Product Impact
Reduced content entry time and editorial friction, enabling teams to publish faster and more consistently.
Improved content quality through built-in validation, recommendations, and standardized workflows.
Increased adoption and satisfaction across editorial, SEO, and commercial teams due to an intuitive and scalable UI.
Enabled efficient multi-site and multi-language publishing from a single interface, supporting business growth.
Positioned Casper as a product-grade SaaS platform, not just an internal CMS, capable of white-labeling and client adoption.
The Challenge
Casper was built to support a large, multi-brand media ecosystem with high publishing velocity, complex workflows, and diverse user roles. Editors, writers, SEO specialists, social teams, and product managers all interacted with the platform daily. The challenge was to design a unified, intuitive UX that could handle this complexity without overwhelming users, while significantly reducing content creation time and minimizing errors across multi-site and multi-language publishing.
Strategic Approach
Designed the CMS with a user-as-customer mindset, treating internal editorial teams as primary users.
Simplified complex workflows into clear, progressive steps, reducing cognitive load for editors and content managers.
Created a modular UI system that adapts to different content types while maintaining consistency across the platform.
Optimized the authoring experience with one-click actions, inline validations, spell checking, and smart recommendations.
Designed UX patterns that support high-velocity publishing, including bulk actions, automation, and quick publishing flows.
Integrated AI, SEO, social, and monetization tools directly into the content workflow to eliminate context switching.
Ensured the interface was responsive, fast, and accessible, enabling seamless use across devices.
Product Impact
Reduced content entry time and editorial friction, enabling teams to publish faster and more consistently.
Improved content quality through built-in validation, recommendations, and standardized workflows.
Increased adoption and satisfaction across editorial, SEO, and commercial teams due to an intuitive and scalable UI.
Enabled efficient multi-site and multi-language publishing from a single interface, supporting business growth.
Positioned Casper as a product-grade SaaS platform, not just an internal CMS, capable of white-labeling and client adoption.
